Nasze propozycje
Business Government and Globalization
O. Hughes(cena 253.80 zł )
wysyłka 7 dni
This is an introductory text on the relationship between business and government written for a broad international readership.This text provides a comparative introduction to the relationship between business and government. It will suit students on politics, public policy, management and business degrees.The rise of globalization, and heightened debate over trade,...
Essentials of Marketing 5e
Charles Lamb(cena 244.00 zł )
wysyłka 7 dni
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and...
Global Marketing 4e
S. Hollensen(cena 224.40 zł )
wysyłka 7 dni
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on...
Raising a Ladder to the Moon twarda
McIntosh(cena 151.90 zł )
wysyłka 7 dni
To be successful businesses can no longer focus on profit alone. Modern companies must have a conscience - they must recognise that they have a contract with society and must participate in tackling problems of human rights, environmental sustainability, poverty, social exclusion and conflict facing local communities and the planet. The author examines which...
Doing Business With Jordan
P. Dew(cena 328.30 zł )
wysyłka 7 dni
Between 2000 and 2002 GDP growth in Jordan exceeded that of any of its neighbours, and is projected to grow by 5 per cent in 2004. Per capita income has continued to grow, official gross foreign exchange reserves have reached their highest ever level and inflation remains low. Recently implemented economic reform policies, which include encouragement of international...
Futurize Your Enterprise płócienna
D. Siegel(cena 112.70 zł )
wysyłka 7 dni
David Siegel przeniósł Nową Ekonomię na ekscytujący, nowy poziom. Książka pełna jest głębokich spostrzeżeń dotyczących zarządzania i filozofii celebrującej życie w Internecie - Eric Schmidt, prezes firmy Novell.
Modern Project Finance
Esty(cena 234.20 zł )
wysyłka 7 dni
This cutting-edge financial casebook is divided into four modules: Structuring Projects, Valuing Projects, Managing Project Risk, and Financing Projects. The cases have been carefully selected to reflect actual use of project finance over the past five years in terms of geographic location (the cases come from 15 different countries) and industrial sectors. *...
Roaring Nineties
J. Stiglitz(cena 44.10 zł )
wysyłka 7 dni
His previous book revealed the shocking truth about globalization. Now, Joseph Stiglitz blows the whistle on the devastation wrought by the free market mantra in the nineties – and shows how Bush is ignoring the lessons from what happened. This is the explosive story of how capitalism US-style got its comeuppance: how excessive deregulation,...
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